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Coronavirus suddenly thrusts Medimix into limelight

Born and sold as a cure for skin ailments, the brand that turned 50 last year has never seen such a massive crush at its shelves. Over the past few weeks, Medimix, the low-key medicinal soap brand......

First mover Medimix hopes to ride ayurvedic wave now

The packaging is new and so is the way it talks to customers. Plus the brand has been extended into hair oil, shampoo and body wash, products that appeal to the young. From a soap to cure for skin......

Cholayil Group to set up wellness centres

Cholayil Group, the Free Market Consumer Goods company and makers of the popular Medimix soap brand, is mulling a chain of its holistic wellness centres, christened Sanjeevanam, in different cities......

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Ayurveda firms line up clinical trials

Domestic ayurveda companies, eying a bigger pie of the Western markets, have embraced clinical trials in a bid to provide a scientific basis to their therapeutic claims.The move is part of the......

Rendezvous CEO meets IPL, IMG officials

P T Keshav, the CEO of Rendezvous Sports World (RSW) consortium that bid successfully for the Kochi Indian Premier League franchise for $333.33 million, had an "operational" meeting with IPL CEO......

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Cholayil

News for Cholayil

Coronavirus suddenly thrusts Medimix into limelight

First mover Medimix hopes to ride ayurvedic wave now

Cholayil Group to set up wellness centres

FMCG firms take to brand valuations

Ayurveda firms line up clinical trials

Rendezvous CEO meets IPL, IMG officials

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