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Cholayil

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Cholayil Group to set up wellness centres

Cholayil Group, the Free Market Consumer Goods company and makers of the popular Medimix soap brand, is mulling a chain of its holistic wellness centres, christened Sanjeevanam, in different cities......

Coronavirus suddenly thrusts Medimix into limelight

Born and sold as a cure for skin ailments, the brand that turned 50 last year has never seen such a massive crush at its shelves. Over the past few weeks, Medimix, the low-key medicinal soap brand......

First mover Medimix hopes to ride ayurvedic wave now

The packaging is new and so is the way it talks to customers. Plus the brand has been extended into hair oil, shampoo and body wash, products that appeal to the young. From a soap to cure for skin......

Cuticura owners block Godrej acquisition bid

When Godrej Consumer announced in October this year that it had acquired UK-based Keyline brands marking its first overseas acquisition, most people had not heard about the company. However, when......

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