In many respects, Ramdev is also among the busiest FMCG brand ambassadors. At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......
The campaignHaving stopped creating ads in 1999 soon after I co-founded Chlorophyll as a brand consultancy, I must admit, I have to visit the very distant past to share my favourite campaign with......
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......
FMCG companies are using innovative marketing strategies to attract consumers in the wake of cut-throat competition in the sector. To lure passers-by into its newly-launched brand Cafechino, Pepsi......
If earlier the germicide had to battle home remedies, now it is other brands How does washing your wound with PCMX sound? It is worth wondering how much the stern name would have taken away from......
It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End. The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......