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Chlorophyll Brand And Communications Consultancy

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Patanjali noodles riding on Ramdev's marketing

In many respects, Ramdev is also among the busiest FMCG brand ambassadors.  At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......

How a sabjiwaali's daughter rescues an agency, brand

The campaignHaving stopped creating ads in 1999 soon after I co-founded Chlorophyll as a brand consultancy, I must admit, I have to visit the very distant past to share my favourite campaign with......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

FMCG firms spice up marketing plan

FMCG companies are using innovative marketing strategies to attract consumers in the wake of cut-throat competition in the sector. To lure passers-by into its newly-launched brand Cafechino, Pepsi......

40 years ago and now: Not just germs, Dettol fights rivals too

If earlier the germicide had to battle home remedies, now it is other brands How does washing your wound with PCMX sound? It is worth wondering how much the stern name would have taken away from......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End. The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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