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Campaign Personalisation

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What Our Netas Can Borrow From Trump

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters,......

'Enough is enough': Why President Droupadi Murmu is 'outraged'

Declaring that 'enough is enough', President Droupadi Murmu on Wednesday said it is time for India to wake up to the 'perversion' of crimes against women and counter the mindset that sees women as......

RSS's Lack Of Enthusiasm Is Showing

According to insiders, their lack of enthusiasm is showing on the ground.There is nothing to suggest that their enthusiasm will return in the final four phases of polling, observes N Sathiya......

GenAI Debuts In Lok Sabha Polls

'This Lok Sabha election is more of a trial for GenAI content.' IMAGE: Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy Matheus......

How parties use WhatsApp as go to campaign medium

As the country gears up for the world's biggest electoral exercise, messaging platforms like WhatsApp and social media influencers have emerged as the go to mediums for political parties to......

42% Cars Sold In 2022 Were White

White is easy to maintain, looks brighter than other colours over a longer period, is the least commonly rejected colour among family members, has high resale value, provides better safety at......

TikTok parent plans international data centre in India

The company has set an internal target of 6-18 months to set up the data centre. The plan is part of the $1 billion ByteDance has recently committed to the Indian market over the next three years.......

Sonic branding makes for sound business, realise firms

Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar. Photograph: Kind courtesy Bruce Mars/Pexels How does one capture......

Bombay Dyeing stitching together a new story

Bombay Dyeing is betting on creating a range of unique, customised textile products, a route that is largely unexplored by the home textiles players although several industry reports and consumer......

How a Bengaluru-based firm is using AI to change the retail game

Capillary Technologies building AI-backed products to empower offline retailers Illustration: Dominic Xavier/Rediff.com In an e-commerce store, if you want to buy a black kurti, you do the search......

PIX: Now, Amitabh Bachchan sweeps the streets

The Bollywood brigade is out on the streets for a noble cause. Prime Minister Narendra Modi's nationwide Swachch Bharat Abhiyan (Clean India Drive), launched on October 2, to improve......

Inception: A sure blockbuster

In director Christopher Nolan's Inception, each of the dream-spelunking characters carries a totem, a personalised object used to differentiate reality from the world of dreams. A loaded six-sided......

What the Slumdog kids have been up to

Six months after Slumdog Millionaire swept the 81st Annual Academy Awards, the cast is still reeling under its huge success. Dev Patel has gone on to bag an M Night Shymalan project while......

When one actor isn't enough

Sometimes a character takes more than just one actor. Sometimes Bollywood likes to stress the passage of time, which is when they get one actor to show a character's youth and another to play his......

Nadodigal's special heroine

Abhinaya is a beautiful teenager. When one looks at her, one wouldn't know that she is a special child, a differently-abled one. Though unable to hear and speak, Abhinaya emotes well. She is one......

Manu Bhaker Practices Bharata Natyam

Photograph and Video: Kind courtesy Manu Bhaker/Instagram India's champion shooter Manu Bhaker has resumed her Bharata Natyam practice!Manu, who became the first Indian athlete to win two medals......

Pochettino promises customised training regime to help Chelsea trio

IMAGE: Chelsea manager Mauricio Pochettino said he will help the trio overcome their last season’s struggles with personalised training method. Photograph: Matthew Childs/Reuters New Chelsea......

WC Preview: Lewandowski will have to conquer K2 in Poland opener

IMAGE: Poland's Robert Lewandowski during training. Photograph: Hannah McKay/Reuters Poland forward Robert Lewandowski will be faced with a defender ominously known as K2 when, at the age of......

Another year of utter disappointment for Indian athletics

An overview of India's underwhelming performance in athletics in 2016 IMAGE: Neeraj Chopra the omly bright light for India in an otherwise dull year. Photograph: Facebook Indian athletics had......

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