They ain't just cricketers, they are entrepreneurs too

Off the field, sportspersons hone biz skills With cricketer Yuvraj Singh launching investment fund YouWeCan and Team India Test captain Virat Kohli announcing his involvement in gym chain Chisel,......

Will brand Dhoni get its magic back?

With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can he get his groove back? MS Dhoni has been staring down television......

Women score high in sports endorsements

Sania Mirza’s mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan Sania Mirza’s ascent to the world......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

No CAA/NRC protest banners! IPL ticket advisory in four cities

IMAGE: Fans in four cities will not be allowed to carry protest banners. Photograph: BCCI The spectators coming to watch IPL matches in four cities including Delhi, Mohali, Hyderabad and......

What is sacked Mourinho's next plan of action?

Sacked Chelsea manager Jose Mourinho will not be taking a sabbatical and remains proud of his two spells in charge at the west London club, a statement released by his sports management......

Time to launch women's IPL?

'Women's cricket just had a huge boost with the way our team performed in the World Cup.''Why not take advantage and lay the groundwork to launch a women's IPL?'Urvi Malvania reports. IMAGE: Fast......

Did Sania ask for money, private jet to be chief guest?

A day after Sania Mirza was accused of not attending the Madhya Pradesh government's sports awards ceremony owing to her unacceptable demands, the agency which manages the tennis star issued a......

Can Chelsea return help Mourinho mend damaged image?

Jose Mourinho's return to Chelsea is a chance for him to reverse some of the damage inflicted on his brand by an unsuccessful and controversy-plagued stint at Real Madrid, according to marketing......