More than half of the world’s foreign ministers and their institutions are active on the social networking site. In short, Twitter has become an indispensable diplomatic networking and......
Prime Minister Narendra Modi, the fourth most "followed" world leader on Twitter, has overtaken the White House in terms of number of followers on the microblogging site, an annual global study of......
Mark Penn, the pollster and chief architect of Hillary Clinton's campaign, has been replaced after it was disclosed that he met with the Colombian officials to promote a free trade agreement, which......
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......
It started late on crisis management but Switzerland-headquartered food multinational Nestlé has been fully into it since June, when Maggi was banned by the Food Safety and Standards......
At least 184 countries, including India, are officially not present on Twitter through their real name, thus missing an opportunity to promote themselves on the hugely popular micro-blogging......
Leading international communications agency Hill & Knowlton Asia Pacific has received clearance to set up a 100 per cent subsidiary in India that will offer public relations and public affairs......
The economic slowdown in the country may soon begin to hurt the over 150 big and small public relations firms in the country, which collectively manage 'fee income' worth Rs 300-500 crore (Rs 3 to......