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Will Vijay Do Business With The BJP?

If the BJP has to work as a junior partner of Vijay's TVK, then either the party will have to change the state leader, or the latter should change himself.Incidentally, ever since Vijay started......

Will Udhayanidhi's Elevation Backfire On Stalin?

Udhayanidhi's 'untimely' elevation as deputy CM may be used against the party, for critics to argue that the DMK's 'first family's is not concerned about anything else but their clan's welfare. If......

Who Will Vote For Vijay, And Why?

Where do Vijay and his TVK expect to get their votes from?Vijay has a huge fan following among women, but will they automatically become his voters like they had done for MGR's AIADMK, asks N......

Rajinikanth ends years of suspense, to launch party in Jan, contest TN polls

Superstar Rajinikanth on Thursday asserted that he would launch his political party in January 2021, ending years of suspense and in a big morale booster to his supporters and fans. IMAGE:......

Resign if you can't crush violence with iron fist: Rajinikanth to Centre

Superstar Rajinikanth on Wednesday lashed out at the central government over the violence in Delhi that left 24 people dead, saying the riots should have been dealt with an iron......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan. IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

How airlines plan to draw passengers' attention

Air Carnival, Air Asia, TruJet try innovative ways to break the clutter in a crowded turf Over the past few years, a host of regional airlines have set up their base in the South; TruJet, Air......

How Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market Image: Premier Padmini; Photograph: Mr Choppers/Wikimedia Commons Long before the iPad got invented in Cupertino,......

Why Vettaiyan May Become A Blockbuster

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

Is Vijay The Highest Paid Actor In India?

And possibly in all of Asia, going by his reported fee of Rs 275 crore for Thalapathy 69, his coming movie. IMAGE: Vijay announces his political party. Photograph: Kind courtesy Vijay/X Between......

Last Action Hero: Vijay's Cinematic Legacy

As Thalapathy Vijay embarks on a career in politics, Arjun Menon looks at his glorious filmography. IMAGE: Vijay in his debut film Naalaiya Theerpu. Two muscular hands lifting dumbbells come into......

Even Manoj Bajpayee Can't Help Bhaiyya Ji

A film with a one-line plot needed a lot more pizzazz, whistle-worthy dialogue and a large-than-life, invincible protagonist. Karki makes a Rajinikanth kind of actioner (Bhaiyya Ji fights with a......