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How Brand IPL turned into Great Game of Deception

As the IPL fiasco gets bigger and murkier, cricket managers and politicians alike are trying their best to prevent India's premium brand from blowing up in their faces. Each day brings forth a new......

Brand IPL still rules unchallenged

Despite mounting criticism against the Indian Premier League and allegations of match-fixing in the cricket tournament, a report by KPMG and the Confederation of Indian Industry has said IPL is the......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

Reliance, Disney merge to form Rs 70,000-cr JV

Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation......

Dhoni as a brand will continue to reign even if he retires post IPL

With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj......

India's largest media empire is all set to be born!

The Competition Commission of India on Wednesday approved the merger of media assets of Reliance Industries and The Walt Disney Co to create the country's largest media empire worth over Rs 70,000......

Can Disney+Hotstar Survive Without F1, IPL, HBO?

With three key subscription drivers -- F1, IPL and HBO -- gone, can Disney+Hotstar depend only on its chart-topping originals like Criminal Justice and Rudra: Edge of Darkness to hit both scale and......

Kohli's Test future uncertain after Australia flop show!

IMAGE: Virat Kohli's career was hanging by a thread after a disappointing showing with the bat in Australia. Photograph: BCCI Will Kohli retain his spot for the England Tests, or has the curtain......

How Quickly IPL Teams Spent Money

At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday. IMAGE: Mumbai Indians Owners Nita Ambani and......

Tilak-Sanju smoothly adapting a new brand of Indian cricket

IMAGE: Tilak Varma has proved his credentials as India's new No 3 in T20Is. Photograph: James Oatway/Reuters India skipper Suryakumar Yadav has hailed Tilak Varma for "walking the talk," as the......

How Reddy's 'Salaar' Style Celebration Stole the Show at MCG

IMAGE: Nitish Kumar Reddy made an unbeaten 105 as India reached 358 for nine in their first innings. Photograph: SRH/X Nitish Reddy loves his tattoos like most 21-year-olds do, and one on his......

Spot-fixing scandal dented brand IPL: Ness Wadia

Kings XI Punjab owner Ness Wadia said the spot-fixing scandal that rocked the Indian Premier League last year has made a dent on brand IPL. "I have not seen the Mudgal report and let us wait for......

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