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Bill Bernbach

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  • Business

A giant leap: From advertising to storytelling

   As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......

Advertising sans packaging works

What I likedThere really is something to be said about simplicity. And about stating the obvious. Work of this nature always manages to stand head and shoulders above the clutter. The recent......

Exit interview: What's next for Mudra CEO Madhukar Kamath?

 'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

Mudra, DDB on the prowl for ad agency

 Mudra, the country's fourth largest advertising agency, is looking at buying a second agency in association with international outfit Doyle Dane Bernbach Worldwide.Currently DDB, a part of the......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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