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Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

Political Memes Are No Laughing Matter

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.''This is where memes come into play.' Kindly note the image has only been published for......

BJP's Tejasvi Surya is young but no novice in politics

He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year, reports Bibhu......

Is Karnataka India's most corrupt state?

'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.''You can't be corrupt without me succumbing to your......

'Arnab is a thought in the minds of people'

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'Urvi Malvania on Brand......

Why Brands Are Slurping Over Ro-Ko

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.' IMAGE: Rohit Sharma and Virat Kohli celebrate after Team India wins the ICC Men's T20......

Bengaluru's water crisis: India Inc adopt innovative methods

From installing water-saving aerators on taps to using cans for washing hands and dishes, Bengaluru is adopting diverse strategies to tide over the water crisis. Photograph: ANI Photo While......

Brand SRK Is Back With A Bang!

'He doesn't need to play eye candy or a boy next door. He has found his mark.''Brands like him because he understands them and he emotes appropriately for them.' Jawan has shown that......

Amul's utterly butterly supply melts; eateries switch to alternatives

It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren’t like the cat that got the cream. A shortage only means market shelves without butter on them.......

How Brand Elon Musk might impact Brand Twitter

The announcement came late Monday evening (April 25) – and broke the internet. Elon Musk, the world’s richest man, had bought microblogging site Twitter for a neat $44 billion. IMAGE:......

Now, It's Shah Rukh Vs Sunny Deol

After The Great Khali and before him Big B put their weight behind it, the Indian cement industry has brought on board two other celebrities to solidify its growth. Of the top four companies,......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

'Can a film's villain become a real-life hero?'

The 'Shatrughan Sinha of the South' plunges into politics.Nikita Puri reports from Bengaluru. Photographs: Kind Courtesy, Prakash Raj/Facebook In a few minutes, surprised at the crowd's enthusiasm......

Ayushmann charges Rs 15-20 cr for ads!

'He resonates more with the youth which is always something brands want.'Urvi Malvania reports. IMAGE: Ayushmann Khurrana with the Samsung Galaxy A9. Photograph: Kind courtesy samsung.com That is......

How Alia Bhatt became a bankable star

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia Bhatt's growth has been swift and steady, notes Ranjita Ganesan. Photograph: Kind courtesy Alia Bhatt/Instagram......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

Is Virat better than Sachin?

'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching.''Just that now, he was exactly like him, or,......

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