After selling brands like Pulsar, Boxer, Platina and RE in over 70 countries, Bajaj Auto plans to enter Thailand this year followed by Brazil next year. Bajaj Auto became the first two-wheeler......
The Pune-based company sells the Platina and CT brands in the entry-level - 100-110cc - segment. Bajaj Auto plans to reduce the number of entry-level models in the motorcycle market by a third as......
But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily? In a media interaction at the launch of the recent......
Bajaj Auto's market share in the domestic two-wheeler segment has fallen from 23 per cent in 2007-08 to 12 per cent in 2014-15. Being at number four wouldn't exactly be a comfortable position for......
Image: A worker walks beside newly built motorbikes at the Bajaj Auto Ltd. plant. Photograph: Punit Paranjpe/Reuters For most companies, the quarter ended June is expected to be among the worst......