In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......
Saaanyaaa," wailed my soon-to-be sister-in-law.We were alone in the house and her cry was one of sheer terror.I rushed out of the kitchen, where I had gone to keep my plate, and saw her standing......
Bajaj Auto and its technology partner Kawasaki Heavy Industries are exploring the option of importing big-capacity motorbikes through the completely built unit route.R L Ravichandran, vice......
Can Bhavish Aggarwal upend the electric two-wheeler market, which is now overwhelmingly in favour of scooters? IMAGE: The Ola Cruiser. All photographs: Kind courtesy Ola Electric /Instagram.com......
Bajaj Auto will launch the 125 cc world bike developed in collaboration with its technical partner Kawasaki Heavy Industries Japan, early next week. The bike has been christened 'Wind125'.The......
Rahul Bajaj was transparent, outspoken, and not ready to bend the rules, says R C Bhargava. Illustration: Dominic Xavier/Rediff.com As marketing director in Maruti Suzuki (then called Maruti......
Two years after it hitched a ride with Hero MotoCorp (Hero), Harley-Davidson (Harley) and the Pawan Munjal-led firm are gearing up to ride into the middleweight (midweight) motorcycle segment......
Aashish Chowdhry's performance as Ajay Devgan's right-hand man in Harry Baweja's Qayamat is being talked about as one of the most striking debut performancesthis year.Aashish is soft-spoken yet......
IMAGE: Mumbai's Jhanvi Bhavsar, winner in the K7 Class poses after her win. Rishad Dadachanji and Stephen Pachigalla drove the ‘Fastest Cars’ in their respective categories to top......