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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

Fear is the key

Saaanyaaa," wailed my soon-to-be sister-in-law.We were alone in the house and her cry was one of sheer terror.I rushed out of the kitchen, where I had gone to keep my plate, and saw her standing......

E-motorcycles: Bhavish Aggarwal Riding High

Can Bhavish Aggarwal upend the electric two-wheeler market, which is now overwhelmingly in favour of scooters? IMAGE: The Ola Cruiser. All photographs: Kind courtesy Ola Electric /Instagram.com......

Harley back in saddle: Rides with Hero for 'most affordable' bike

Two years after it hitched a ride with Hero MotoCorp (Hero), Harley-Davidson (Harley) and the Pawan Munjal-led firm are gearing up to ride into the middleweight (midweight) motorcycle segment......

Rahul Bajaj was a true nationalist

Rahul Bajaj was transparent, outspoken, and not ready to bend the rules, says R C Bhargava. Illustration: Dominic Xavier/Rediff.com As marketing director in Maruti Suzuki (then called Maruti......

Triumph Motorcycle might rethink India strategy

With 15% customs duty hike on locally assembled vehicles, it is cheaper to import from Thailand, says India MD Triumph Motorcycle might rethink its strategy of assembling two-wheelers in......

How TVS will ride up from budget to premium market

TVS should be prepared for a rough ride as Bajaj Dominar, Mahindra Mojo, Royal Enfield Classic 350 and many others are stepping on the gas for a slice of this category. Having edged past......

'I am still so lost in the film industry'

Aashish Chowdhry's performance as Ajay Devgan's right-hand man in Harry Baweja's Qayamat is being talked about as one of the most striking debut performancesthis year.Aashish is soft-spoken yet......

PIX: Mumbai's Jhanvi Rishad rev it up at Valley Run!

IMAGE: Mumbai's Jhanvi Bhavsar, winner in the K7 Class poses after her win. Rishad Dadachanji and Stephen Pachigalla drove the ‘Fastest Cars’ in their respective categories to top......

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Bajaj Kawasaki

News for Bajaj Kawasaki

Hamara Bajaj Kindled Pride in Being Indian

Fear is the key

E-motorcycles: Bhavish Aggarwal Riding High

Harley back in saddle: Rides with Hero for 'most affordable' bike

Rahul Bajaj was a true nationalist

Triumph Motorcycle might rethink India strategy

How TVS will ride up from budget to premium market

'I am still so lost in the film industry'

PIX: Mumbai's Jhanvi Rishad rev it up at Valley Run!

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