Bike buyers upgrade to pricier variants amid economic uncertainty

In September, sales of 125cc models - that include the Hero Glamour, Splendor, Pulsar 125, Victor Star City, among others - grew by a whopping 30 per cent over the same period a year ago to 305,615......

With Bajaj in sidecar, Triumph to jointly roll out bikes

It's the first time in its 178-year-old history that the iconic British motorcycle firm owned by the Bloor family has got into an alliance. Three years after announcement, the two companies......

Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......

Eicher Motors, Bajaj Auto rev up for battle royal

Royal Enfield’s sales are equivalent to the global sales of Harley-Davidson, KTM, BMW, Triumph, and Ducati combined, but Bajaj's MD has a counterview. Image: Eicher Motors chief executive......