Dominar wins 350cc race against Enfield, claims Bajaj

However, Enfield said Bajaj was celebrating too early. Pune-headquartered Bajaj Auto claims to have surpassed volumes sold by market leader Royal Enfield in the 350-500cc motorcycle segment in......

With Bajaj in sidecar, Triumph to jointly roll out bikes

It's the first time in its 178-year-old history that the iconic British motorcycle firm owned by the Bloor family has got into an alliance. Three years after announcement, the two companies......

Bajaj changes gear for a power ride with Triumph

The no-equity partnership will develop a range of mid-capacity 250-750cc motorcycles. Bajaj Auto has partnered iconic British motorcycle brand Triumph to produce mid-capacity bikes for the Indian......

Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......