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Audi Drive Select

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How the Rs 500 crore scam was busted

A drunken conversation tipped off Thane Crime Branch detectives to the unprecedented scam targeting unsuspecting Americans from call centres in Thane.Reportage and photographs: Prasanna D......

Automakers On Luxury Top Gear To Woo Buyers

Armed with swanky showrooms, decked with plush fixtures, and offering indulgences such as high-end perfumes and customisable accessories, BMW, Mercedes, Audi are rolling out the red carpet for the......

Who's Buying Luxury Cars In Small Cities?

The rise of startups and a thriving entrepreneurial culture in Tier-II and Tier-III cities is contributing to the increasing sales of high-end cars. IMAGE: Kindly note the image has been posted......

In India, luxury used car market is in the fast lane

The new car market is estimated at around 30,000 units a year in sales in a good year, whereas the used car market for luxury vehicles is estimated at around 60,000 cars annually. Pavan Lall......

Premium carmakers caught in a bind over high taxes

Automakers are caught in a chicken-and-egg situation: Prices have to come down if volumes are to increase, and volumes won't increase unless prices come down, notes Pavan Lall. Image: Audi Q2,......

Audi ups the game in India with luxury electric vehicle plans

German Car maker Audi plans to offer cars that can do 400 km on a single charge, as opposed to existing EVs that can run 150 km at most. IMAGE: The electric Hyundai Ioniq being charged at an......

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