What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

'I don't believe India is that fragile'

'I have very little faith in economists who tell me that demonetisation will reduce growth.''The greater effect of demonetisation is if it creates changes in the financial services system and gets......

Flipkart arms pledge assets for Rs 1,400-cr credit

A combination of bank guarantees, letters of credit, buyer's credit for computer servers have been provided to the two local operational arms by Kotak Mahindra Bank and Deutsche Bank.  ......

Uber, Baazee.com redux?

The Information Technology Act needs another tweak to allow a different kind of information intermediary to flourish, says Ajit Balakrishnan. This is the story so far: on a recent day in December,......