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Arundhuti Dasgupta

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India's New Silk Route

 The enduring legacy of trade routes lies in shared stories and religious diversity. Can the India-Middle East-Europe Economic corridor harness this legacy to empower nations, asks Arundhuti......

Why the cosmos fascinates us

 The fascination for the skies and what lies beyond has fathered an expansive stockpile of astronomical myths and legends and in India, also an elaborate astrological system, notes Arundhuti......

Durga, Shakti and #MeToo

 'This year, it may be pertinent to look at some of the myths that invoke her warrior form, where she manifests herself as Shakti, the underlying strength in all humanity,' says Arundhuti......

2020: Have the Gods Absconded?

 Instead of its once haloed existence as the year of lofty goals and vision statements, it is now staring at an epitaph that may well read: The year when death ran amok and the gods went missing,......

Healers and the world

 'With doctors going up against a seemingly invincible enemy, often at immense risk to their lives, the myths reveal an interesting relationship between the men of medicine and the rest of......

When Dhoni lost to John Abraham

 But won against Ranbir Kapoor, recalls adman Sandeep Goyal. It was well before M S Dhoni became the Rs 100 crore-brand that he is today. His management company was desperate to find him a spot, but......

How Eureka Forbes remains relevant 25 years on

 The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy. Arundhuti Dasgupta reports. IMAGE: Among other things, Eureka Forbes has for......

Internet in India: Future lies with the vernacular

 Not only is the number of language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta &......

Movies, masti and... merchandise!

 Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta and Urvi Malvania.   IMAGE: Disney has been partnering......

Exit interview: What's next for Mudra CEO Madhukar Kamath?

 'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

Shashi Kapoor's lasting legacy: Prithvi@40

 A year has passed since Shashi Kapoor passed into the ages.His movies live on on television, but Shashiji's greatest legacy must remain Mumbai's Prithvi Theatre, where people came to be......

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