Arundhuti Dasgupta

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India's New Silk Route

The enduring legacy of trade routes lies in shared stories and religious diversity. Can the India-Middle East-Europe Economic corridor harness this legacy to empower nations, asks Arundhuti......

Modi's Bengal strike rate: Less than 50%

The BJP's star campaigner could not help even half the number of candidates for whom he campaigned in his aggressive 'Didi-o-Didi' style in Bengal, reveals Rediff.com's Syed Firdaus Ashraf. IMAGE:......

On the Goddess trail in Mumbai

Arundhuti Dasgupta maps a trail from the southernmost tip to its suburbs. IMAGE: Golfa Devi, Yes and No Goddess of Worli Koliwada, south central Mumbai. At first brush, Mumbai is a brusque city.......

2020: Have the Gods Absconded?

Instead of its once haloed existence as the year of lofty goals and vision statements, it is now staring at an epitaph that may well read: The year when death ran amok and the gods went missing,......

Taking care of the elderly in COVID-19 times

Arundhuti Dasgupta reveals the anxiety and challenges of caring for elderly parents during the lockdown, especially if they are ailing and live away from you. IMAGE: An elderly lady shows currency......

How Eureka Forbes remains relevant 25 years on

The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy. Arundhuti Dasgupta reports. IMAGE: Among other things, Eureka Forbes has for......

Internet in India: Future lies with the vernacular

Not only is the number of language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta &......

Movies, masti and... merchandise!

Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta and Urvi Malvania. IMAGE: Disney has been partnering......

Exit interview: What's next for Mudra CEO Madhukar Kamath?

'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......

When Dhoni lost to John Abraham

But won against Ranbir Kapoor, recalls adman Sandeep Goyal. It was well before M S Dhoni became the Rs 100 crore-brand that he is today. His management company was desperate to find him a spot, but......

Shashi Kapoor's lasting legacy: Prithvi@40

A year has passed since Shashi Kapoor passed into the ages.His movies live on on television, but Shashiji's greatest legacy must remain Mumbai's Prithvi Theatre, where people came to be......

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Arundhuti Dasgupta

News for Arundhuti Dasgupta

India's New Silk Route

Modi's Bengal strike rate: Less than 50%

On the Goddess trail in Mumbai

2020: Have the Gods Absconded?

Taking care of the elderly in COVID-19 times

How Eureka Forbes remains relevant 25 years on

Internet in India: Future lies with the vernacular

Movies, masti and... merchandise!

Exit interview: What's next for Mudra CEO Madhukar Kamath?

When Dhoni lost to John Abraham

Shashi Kapoor's lasting legacy: Prithvi@40

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