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Why Brand Jet collapsed after 25 years

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines.For Jet, the deathly potion was even more toxic on......

Is Jet serious about finding a way out of the crisis?

The airline has failed to address fliers’ fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet may be headed the Kingfisher......

Toxins in food? How brands can make it safer

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders, says Ambi Parameswaran. The latest product to come under attack of the CSE (Center......

For McDonald's, making a comeback won't be easy. Here's why

It is not easy for an FMCG brand to make a comeback if it has been out of consumer’s reckoning for some time.Moreover, a protracted battle between the owners and then closure of a large......

Will ice creams win, or frozen desserts?

Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das. IMAGE: Bengali actress Rituparna Sengupta (left) and actress June Malia......

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Ambi Parameswaran Price

News for Ambi Parameswaran Price

Why Brand Jet collapsed after 25 years

Is Jet serious about finding a way out of the crisis?

Toxins in food? How brands can make it safer

For McDonald's, making a comeback won't be easy. Here's why

Will ice creams win, or frozen desserts?

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