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Ambi Parameswaran

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Can Kirana Stores Beat The Q-Com Threat?

 Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes marketing guru Ambi Parameswaran. IMAGE: A view of a kirana store in New Delhi. Photograph:......

Age-defying chemistry of the Khans & the cola fizz

 Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

COVID fallout: Markets crowded, but malls empty

 What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions. IMAGE: An employee applies a social distancing sticker inside a shop in a mall after it reopened......

2nd year running, brands take a backseat for Ganeshotsav amid curbs

 With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. IMAGE: A priest wearing a protective......

What lies ahead for Brand Horlicks?

 One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

Unadkat makes Ranji history after first-over hat-trick

 A summary of Tuesday's action in the Ranji Trophy group stage matches. IMAGE: Saurashtra’s Jaydev Unadkat took wickets off the third, fourth and fifth deliveries against Delhi to achieve the......

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