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PepsiCo, Unilever revive Lipton Ice Tea

Food and beverages major PepsiCo and fast moving consumer goods giant Unilever are reviving their joint venture in India by re-introducing their global product, 'Lipton Ice Tea', in the country.The......

Pepsi snacks to go on a health diet

Food and beverages major PepsiCo India is transforming its entire snacks portfolio into a healthier category by cutting down fat contents and increasing the nutrients. "We are in the process of......

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which......

Pepsico's India story is getting crunchier

Pepsico's India story is getting crunchier. After beverages and chips, the US major is now betting big on the biscuits market in India - last week, Frito Lay, its foods division, launched what it......

Krackjack takes on 50-50

Ek hi bite me sweet bhi, salty bhi, says the latest television commercial of Parle Products' Krackjack. It's a direct potshot at market leader Britannia 50-50's kabhi sweet, kabhi salty......

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