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A survivor's guide for AAP

The party needs to fight competition not by acting like others, but by finding a strong narrative of its own, observes Ritwik Sharma. IMAGE: An AAP supporter with Arvind Kejriwal's stickers during......

'Arnab Goswami is the Ekta Kapoor of TV news'

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu On Thursday night, minutes......

Apple Stores Will Up Brand Value Of Its Chosen Addresses

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.' IMAGE: Apple CEO Tim Cook poses for a selfie with a customer......

Age-defying chemistry of the Khans & the cola fizz

Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

Kashmir post: From KFC to Toyota, global firms scramble for damage control

Besides Hyundai, distributors and franchisees of Japanese auto brands including Toyota, Suzuki Motor Corp, Isuzu and Chinese truck brand Faw Trucks also faced a backlash for similar messages posted......

'Tatas will bring Air India to former glory'

'All they need is proper leadership.' Illustration: Dominic Xavier/Rediff.com 'Dear guests, this is your captain speaking. Welcome aboard this historic flight, which marks a special event. Today,......

Neeraj Chopra: Next Brand Superstar

The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India, reports Ritwik Sharma. IMAGE: Neeraj......

Shami All Set To Take Brands By Storm

Last month, Puma roped in Shami as its brand ambassador, joining the likes of Virat Kohli and Usain Bolt on its roster. IMAGE: Mohammed Shami, who ended World Cup 2023 with the most number of......

What Helped Kohli Rediscover Form...

The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind. IMAGE: Virat Kohli celebrates a century in a World Cup 2023 game. Photograph: Adnan Abidi/Reuters......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

Rishabh Pant: Next poster boy of Indian cricket

'He just has to keep performing, and mustn't let this go to his head.' IMAGE: Rishabh Pant celebrates a half-century on Day 5 of the final Test against Australia at the Gabba in Brisbane, January......

Rediff News

Alchemist Brand Consulting

News for Alchemist Brand Consulting

A survivor's guide for AAP

'Arnab Goswami is the Ekta Kapoor of TV news'

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Age-defying chemistry of the Khans & the cola fizz

Kashmir post: From KFC to Toyota, global firms scramble for damage control

'Tatas will bring Air India to former glory'

Neeraj Chopra: Next Brand Superstar

Shami All Set To Take Brands By Storm

What Helped Kohli Rediscover Form...

Why Brands Prefer Kohli To Ashwin/Jadeja

Rishabh Pant: Next poster boy of Indian cricket

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