'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.Illustration: Uttam Ghosh/Rediff.com Back at business school,......
IMAGE: Robbie Williams and Aida Garifullina perform as Mascot Zabivaka the Wolf looks on during the opening ceremony of the 2018 FIFA World Cup Russia. Photograph: Shaun Botterill/Getty......