Insurers bank on celebrity appeal

Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar......

Airtel is 4G ready but few hurdles may come in the way

There are areas in metros such as Delhi, Mumbai and Bengaluru, where consumers are only able to access 3G speeds due to want of adequate cell sites or fewer 4G-enabled towers. Bharti Airtel,......

Indian ads win glory at Cannes

It was curtains down for the 52nd Cannes Advertising Festival in France on June 25, and India's performance at the prestigious awards fell short of expectations.The advertising agencies flew back......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......