Best ways a brand can reclaim its reputation after a crisis

'The crisis-hit brand needs to react, and react without sounding outraged or angry. ' Image: A pre-emptive communication strategy is a must-have in a firm's arsenal.. Photograph, courtesy:......

No gender bias: Women have magic formula for situations, say HR execs

Women have finally managed to break the glass ceiling at workplaces. Women have come a long way in taking their place on an equal footing with men at their office. And, it will be no exaggeration......

Coal India makes a brand makeover

Last week, the Indian markets were all about coal. However, amidst the hype over the debut of Coal India Ltd (CIL) on domestic bourses, what was mostly overlooked was the brand new logo of the......

IPO ads to see 25% growth

Initial public offers advertising is set to see a 25-40 per cent growth in calendar year 2005.Last year witnessed Rs 30,511 crore (Rs 305.11 billion) worth of IPOs plough in around Rs 50 crore (Rs......

Why Chennai could lose IPL final

Hyderabad on stand by for IPL final IMAGE: TNCA has not been able to procure fit certificate for three stands. Photograph: BCCI The Indian squad for the ICC World Cup will be selected on April 15......

BCCI-COA meet: Selectors rewarded; general body to decide on Olympics

India's participation in Olympics will be decided only by the general body of the Board of Control for Cricket in India, which in all likelihood won't change its present stance of not taking part......

Will BCCI give nod for 2024 Olympic Games?

Amid speculation that the 2024 Paris Olympics might just have cricket as one of the disciplines, the BCCI will have to take a call in this regard. The Board of Control for Cricket in India's stand......