The visionary who made Indian IT industry global

One should appreciate the sagacity and audacity of JRD and Nani Palkhivala in founding TCS on April 1, 1968.At that time there was no Microsoft or Intel, SAP or Accenture, much less Google.They......

TCS buys digital design firm W12 Studios, its 1st acquisition in 5 years

W12 Studios will be part of TCS Interactive, further strengthening the already impressive array of creative and experience services it offers Mumbai based IT behemoth Tata Consultancy Services has......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......

The evolution of the advertising agency

"There is a tremendous pressure on the traditional agencies' structure, which appear ancient and linear in a completely complex and dynamic ecosystem." "So, it's become a scale battle, a capability......