Puma has ventured into badminton by signing up double Olympic medallist P V Sindhu.
Ahead of the big announcement, Puma stirred curiosity by altering signage at several stores, replacing 'Puma' with 'PVMA'. Geddit?!
Puma signed a multi-year deal with Sindhu, marking the German sports major's entry into the Indian badminton market.
Sindhu is the 1st Indian to win 5 World Championship medals. She has also won medals at consecutive Olympics, Commonwealth Games and Asian Games.
Sindhu is the most followed badminton player globally on Instagram, with over 4 million followers.