Mallya's Force India go pink for 2017 F1 season

March 14, 2017 19:40 IST

Force India

IMAGE: The Sahara Force India F1 VJM10. Photograph: Sahara Force India F1

Force India's Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.

Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, is one of the most significant partnerships in Force India's 10-year history.

No financial details were given.

"Changing

the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT," added Mallya of the pink, magenta and silver colour scheme.

IMAGE: Sahara Force India team owner Vijay Mallya, left, with Sergio Perez and Esteban Ocon. Photograph: Sahara Force India F1

Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets.

Mercedes-powered Force India finished a best-ever fourth overall last season.

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