Pushpa 2 has done the unthinkable.
It has shown that when a film is truly accepted by audiences, the market potential is in a different league altogether.
The year before, Bollywood achieved Rs 500 crore (Rs 5 billion) at the box office.
Last year, Stree 2 raised the ante by debuting the Rs 600 Crore (Rs 6 billion) Club.
Now, just the Hindi version of Pushpa 2 has shown that even Rs 800 crore (Rs 8 billion) is possible, something it has achieved in its fifth weekend itself. The film records Rs 813 crore (Rs 8.13 billion) collections until Monday.
There isn't anything that stopped the film's journey, be it Hollywood's Mufasa which entered the 100 Crore (Rs 1 billion) Club or Bollywood's Baby John, which is struggling to score even Rs 40 crore (Rs 400 million).
It has been one non-stop run for the Allu Arjun starrer and by the look of things, it's not coming to an end anytime soon.
Pushpa 2 is a bumper success and rest assured when Pushpa 3 arrives, it will take a blockbuster start.
Meanwhile, the re-release of Yeh Jawaani Hai Deewani has done quite well in its opening weekend.
Though the promotion and marketing of the re-release was primarily through the social media handles of Dharma Productions, the target audiences seemed well aware about the release. There was genuine interest amongst audiences to relive the film on the big screen.
After taking a start in the excess of Rs 1 crore (Rs 10 million) on Friday, the film continued to grow with every passing day as the shows were increased.
As a result, its weekend collection went past the Rs 6.50 crore (Rs 65 million) mark and the weekdays look strong as well. This means the first week total would be around Rs 10 crore (Rs 100 million).
Note: All collections as per various box office sources.
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