The last time singer Neha Kakkar was rumoured to tie the knot, the rumoured bridegroom Aditya Narayan's father, veteran singer Udit Narayan, had to step in to clarify that they were, in fact, not getting married.
"I suspect this link-up and marriage rumours with Neha are just to boost the TRPs of Indian Idol where she is a judge and my son is the anchor," Udit tells Subhash K Jha.
"I wish the marriage rumours were true. Neha is a wonderful girl. We'd love to have as our bahu."
Now, barely a few months later, another marriage rumour has resurfaced.
This time, Neha is supposedly marrying reality show contestant Rohanpreet Singh.
They recently participated in a music video together, and this seems like yet another gimmick to promote a product.
A friend of Ms Kakkar dismisses these marriage rumours as hogwash.
"No, she's not getting married. The Rohanpreet rumour is just as phoney as the earlier Aditya Narayan marriage hoax. I don't know why Neha allows herself to be a part of such gimmicks. How and why does the media fall for it repeatedly?" asks a friend of the singer.