Bollywood seems to be taken up by Ted Grant's observation: 'When you photograph people in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls.'
Juhi Chawla and Patralekhaa posted beautiful black and white pictures of themselves, and borrowed Grant's words for their captions.
Quite a few movie stars have been going off colour on Instagram...
Deepika Padukone put on a smile, before she head out to the The Youth Anxiety Center in New York to talk about her experience with depression.
Sonam Kapoor and husband Anand Ahuja capture their holiday in Japan in black and white.
Juhi Chawla posts a stunning throwback, just the way we love her!
Patralekhaa gets pensive.
Twinkle makes a face at husband Akshay Kumar, and captions it with her brand of humour: 'My glass is perhaps always half full but it sort of feels filled to the brim when this hunk is around:) '
Kunal Kemmu adds drama to his week.