rediff.com: When Ritu Choudhury became Mahima Chaudhry

When Subhash Ghai launched Ritu Choudhury, she was quick to change her name -- since the showman had made stars out of actresses with names starting with M, like Madhuri Dixit and Manisha Koirala. Pardes was a big smash, but despite some brief bursts of success in the late 90s, her career never quite took off. Guess the M wasn't enough.