Chandan Mishra, who wrote Ravan, said the serial is based on facts. "After every episode, we will tell the audience the source of our story."
The serial is directed Ranjan Singh, who seemed to be a man of few words, like 'action' and 'cut.'
Zee's marketing head Tarun Mehra said they they did some market research in Varanasi, Gujarat and other centres to determine if folks were interested in a serial on Ravana. The response was positive.
However, the response at certain points at the press conference was not as positive. When Narain Jha suggested that Ravan was a self-made man, a journalist from north India did not take it lightly. "Ravan was a god-gifted man," he claimed, to which Jha replied, "Then who is god?"
This led to a heated argument about religion.
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