Aishwarya Rai and Vivek Oberoi promoted their first film together, Kyun! Ho Gaya Na..., in the suburban Inorbit Mall in Mumbai.

Though the stars were running late by an hour, thousands of fans waited patiently to catch a glimpse. To keep the audience entertained, [singer] Kunal Ganjawala sang No no from Kyun! Ho Gaya Na... while some dancers joined him.

As soon as the lead couple arrived on the podium, Ash and Vivek said they were happy to see the huge response to their film. "You guys are just amazing. You have seen us together today. Now I hope you all will see us in theatres on August 13," Vivek yelled.

"This is an amazing experience," Ash cried after the event. "The crowd is very enthusiastic about Kyun! Ho Gaya Na... We had to cut short our function because we feared a stampede."

Photograph: Arun Patil

Reportage: Syed Firdaus Ashraf | Design: Uday Kuckian