Audiences are deserting The Village.
M Night Shyamalan's suspense yarn -- which was widely panned by critics -- fell from the top to the second position at the US box office this week.
Its earnings fell by about 67 percent.
Though the film grossed about $85 million in 10 days and is headed for a profitable run, it may be the least profitable of the Pondicherry-born Shyamalan's four hits.
His previous film Signs fell by about 50 percent in the second week and ended with $240 million.
But The Village, which received far more negative reviews than his other films and grumbling from the audiences that Shyamalan had taken them on a wild ride, could earn about $120 million in North America.
Part of the reason for the steep fall is the good $24 million opening for Collateral, the week's most popular film.
The crime drama, which has a sensational performance by Jamie Foxx and an arresting presence by Tom Cruise (above, left) in a villainish role, garnered some of the strongest reviews so far this year. But it was no match for the $50 million opening The Bourne Supremacy and The Village each enjoyed.
Though Cruise is a big star in America, his popularity abroad far outweighs his domestic status.
While his The Last Samurai grossed about $120 million in America, it earned over $300 million abroad and became one of the most profitable films last year.
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The Matt Damon starrer The Bourne Supremacy, the third highest grossing film of the week, is confidently headed for a $150 million gross.
But the much darker and more enigmatic The Manchurian Candidate does not have a wide mass base. It fell by about 48 percent in its second week to fourth place on the chart. It will have to fight hard to reach at least $73 million, the gross for its star Denzel Washington's previous success, Man On Fire.
The romantic drama with a dark edge, The Little Black Book, which was slammed by most major critics, opened at fifth spot with a modest $7 million. The $30 million film, in which Brittany Murphy plays a young woman who raids her boyfriend's Palm Pilot to satisfy her curiosity about his past romantic conquests, is certainly going to be a disappointment to its producers. But it is not a big loser like Catwoman and other recent big budget turkeys.