Mahindra launches Bolero Maxi Truck Plus at Rs 4.43 lakh

India's largest utility vehicle manufacturer Mahindra & Mahindra has added a new model to its pick-up range - Bolero Maxi Truck Plus.

The vehicle is priced at Rs 433,000 (BS3) ex-showroom Thane and Rs 443,000 (BS4) ex-showroom Mumbai excluding the octroi.

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Bolero Maxi Truck Plus is developed on Bolero Pick-Up platform and is targeted towards users in urban areas.

It is powered by Mahindra's 2,523cc common-rail engine that delivers 17.7 kmpl mileage.

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The vehicle comes with a power steering (optional) and has a lower turning radius of 5.5m. It also has a digital immobiliser to prevent vehicle theft.

"The Indian pick-up truck is growing more rapidly than ever before and Mahindra has been leading the category with a 54 per cent market share," said Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd.

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Here are some of the truck's features

Engine: 4 cylinder common rail engine (63BHP, 195 Nm)

Fuel efficiency: 17.7 kmpl

Emission standard: BS4 compliant

Turning radius: 5.5 metres

Cargo Box: 40.6 sq ft (2,500 mm x 1,620 mm x 458 mm)

Payload capacity: 1,150kg

Warranty: 1 year/unlimited kilometres

Safety: Digital immoboliser

Tyre: 15-inch (38.1 cm)