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Rediff.com  » Business » A look at how companies rebrand with new logos
This article was first published 12 years ago

A look at how companies rebrand with new logos

Last updated on: July 18, 2012 14:14 IST

Image: Let's take a look at some changed logos.
Photographs: John Gress/Reuters

Many companies around the world have rebranded themselves by changing their logos.

Let's take a look at some of these companies and their changed logos.

NOTE: Old logo is at left and new logo at right

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A look at how companies rebrand with new logos


Air India, the national carrier, flew with the old logo until 2007.

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A look at how companies rebrand with new logos


Airtel opted for the new logo after making foreign acquisitions.

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A look at how companies rebrand with new logos


Kingfisher dropped the good times in the new logo.

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A look at how companies rebrand with new logos


Microsoft opted for the new look with a new logo.

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A look at how companies rebrand with new logos


McDonald's had a very different logo from the iconic one it now has.

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A look at how companies rebrand with new logos


Nintendo changed its all-Japanese logo to an English one.

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A look at how companies rebrand with new logos


Car manufacturer Nissan dropped the red colour all together from its logo.

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A look at how companies rebrand with new logos


LEGO, meanwhile, added the red colour to its new logo.

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A look at how companies rebrand with new logos


Mozilla changed its Phoenix bird to a totally different logo.

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A look at how companies rebrand with new logos


Apple's old logo was completely different from the now famous one.

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A look at how companies rebrand with new logos


Oil giant Shell too went for a completely new look.

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A look at how companies rebrand with new logos


The new Canon logo looks much better than the odd one it earlier sported.

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A look at how companies rebrand with new logos


Xerox dropped the big X from the centre, which turned out to be a good move given that a big X is usually used by companies that are into adult business.

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A look at how companies rebrand with new logos


British Airways' new logo is much more visually appealing than the old one it had.

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A look at how companies rebrand with new logos


General Electric added colour and changed the design of the new logo.

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A look at how companies rebrand with new logos


AT&T made its new logo simpler by reducing the number of words and changing the design.

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A look at how companies rebrand with new logos


IBM's new logo is completely unrecognisable from the old one.

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A look at how companies rebrand with new logos


Car manufacturer Mazda gave its logo a new look.

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A look at how companies rebrand with new logos


Lays changed its design and added the word chips to the new logo.

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A look at how companies rebrand with new logos


Discovery Channel went for a complete overhaul of its logo.

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A look at how companies rebrand with new logos


Eskimo rebranded itself by going for a new logo.

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A look at how companies rebrand with new logos


Kodak went for a simpler logo instead of the complicated one it previously had.

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