Reliance won eight circles when the government gave out the first GSM licences in 1995. However, they are on the fringe and have so far netted only 10 million subscribers.
The group's big entry in the business took place on the CDMA platform in December 2002.
In keeping with the company's penchant for grandeur, Atal Bihari Vajpayee, the Prime Minister at that time, took the first call from then communications minister Pramod Mahajan. The inauguration was covered live by most news channels.
Anil Ambani, who skipped that glittering event, has done it quietly this time — just a regular press conference in Mumbai.
There were no ministers, no teasers, no hoardings, no multi-crore pre-launch advertising blitz, and no brand ambassador (cricketer Virender Sehwag’s mother had become a household name the last time).
Image: Reliance Communications office. | Photograph, courtesy: Reliance Communications
Also read: Top 15 technology pioneers 2009
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