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Success tips from world's top management guru
January 15, 2009
Consumers did not have much share of voice. Now they do. There is a fundamental transition that is taking place -- from a firm-centric society to a consumer-centric society.
Creating a new market is key... not to create new needs for these consumers, but to find new ways to sell the same products and services in an innovative way
It's a question of taking a lot of small steps: don't try to eat the elephant in one big bite.
The social architecture -- the mindset of managers -- must change. You cannot procrastinate. People must be empowered to act. Real time action requires a managerial mind-set. It also requires distributed leadership -- a shared agenda commonly understood, but access to information at very distributed levels.
Everyone should act in a way that's consistent with the broad philosophy of the company, so you enhance your brand, you enhance the experience of consumers.
Image: iPod constantly looks to enhance the experience of its customers. Apple Inc CEO Steve Jobs shows off a thinner iPod Touch. | Photograph: Robert Galbraith/ Reuters
Also read: 5 investing mistakes to avoid in 2009
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