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Secrets of success from Google co-founder
January 5, 2009
Through innovation and iteration, Google takes something that works well and improves upon it in unexpected ways.
If you can run the company a bit more collaboratively, you get a better result, because you have more bandwidth and checking and balancing going on.
The 'be good' concept also comes up when we design our products. We want them to have positive social effects. For example, we just released Gmail, a free e-mail service. We said, 'We will not hold your e-mail hostage. ' We will make it possible for you to get your e-mail out of Gmail if you ever want to.
The dotcom period was difficult for us. We were dismayed in that climate... We knew a lot of things people were doing weren't sustainable, and that made it hard for us to operate. We couldn't get good people for reasonable prices. We couldn't get office space. It was a hypercompetitive time. We had the opportunity to invest in 100 or more companies and didn't invest in any of them. I guess we lost a lot of money in the short term -- but not in the long term.
Talented people are attracted to Google because we empower them to change the world. Google has large computational resources and distribution that enables individuals to make a difference.
Image: Larry Page and Google vice-president Nikesh Arora acknowledge the applause after receiving the 2008 Prince of Asturias award for Communication and Humanities from Spain's Crown Prince Felipe (top left), October 24, 2008. | Photograph: REUTERS/Steve Marcus
Also read: The dancing, spider-like futuristic cruiser!
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