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Meet Cisco, the consumer company
April 24, 2009
In 2003 the company acquired Linksys Group, a manufacturer of home and small-business networking gear, and it has rebranded the products "Linksys by Cisco" to boost consumer awareness. It bought Scientific-Atlanta, a leading supplier of set-top cable boxes, in 2005, giving the company access to big-screen TVs in millions of homes.
And in March, Cisco acquired Pure Digital Technologies, maker of the inexpensive and wildly popular Flip cameras used mainly to create online videos.
The opportunities and challenges that await Cisco are both on display in the company's new Linksys Wireless Home Audio line.
Image: The Cisco Globalisation Centre East campus in Bangalore is spread over a sprawling campus of 1 million square feet.
Also read: America's Perilous Anti-Immigrant Protectionism
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