The turning point came in 2005, when Nestle came out with Maggi atta (whole-wheat flour) instant noodles.
All over the country, atta is considered healthier than maida or refined flour which the company was using from day one.
This helped the company take the health platform, though Nestle General Manager (food business) Shivani Hegde insists that the product never ran the danger of being classified junk food. It was then that it added the tagline, health bhi, taste bhi (health as well as taste).
Maggi's properties were expanded from convenience alone to include taste and health as well.
"It is an ally to the mother in the kitchen to make tasty and healthy food with convenience," says she.
Image: Maggi Cuppa Mania
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