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Management gems from Richard Branson
October 3, 2008
'There's no model to follow, nothing to copy'
Above all, you want to create something you are proud of. . . . That has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.
We'd love to be involved with the creation of something very special, something quite large and something quite exciting.
We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.
Peter Gabriel -- a Virgin artist for 20 years -- is still pre-eminent in the business. Whether the new artists will do the same is more questionable.
Image: Richard Branson poses with angel wings prior to his flight from Bognor Pier in southern British town of Bognor Regis. | Photograph: Nicolas Asfouri/AFP/Getty Images
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