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Management gems from Richard Branson
October 3, 2008
'You can't be a good leader unless you like people'
We've got an engaging, edgy, vibrant, fun product. . . It may or may not work, but we're going to give it our best shot.
Well, I'm somebody who is just living. . . living life, and if I get frustrated by something, then I like to try to put it right.
Having a personality of caring about people is important. You can't be a good leader unless you generally like people. That is how you bring out the best in them.
We look for opportunities where we can offer something better, fresher, and more valuable, and we seize them. We often move into areas where the customer has traditionally received a poor deal, and where the competition is complacent. And with our growing e-commerce activities, we also look to deliver ‘old' products in new ways. We are pro-active and quick to act, often leaving bigger and more cumbersome organisations in our wake. When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer's shoes to see what could make it better.
Image: Actress Daryl Hannah and Sir Richard Branson ride make a smoothie on a bike-powered blender in Baltimore, Maryland. | Photograph: Evan Agostini/Getty Images for Virgin Mobile USA
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