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Management gems from Richard Branson
October 3, 2008
'I never get the accountants in before I start up a business'
I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
I love the freedom of movement that my phone gives me. That has definitely transformed my life
Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically guarantee hit records.
Image: Businessman Sir Richard Branson poses in the surf with models in Sydney, Australia. | Photograph: Patrick Riviere/Getty Images
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