|
|
 Email |  Discuss | Get latest news on your desktop
Management gems from Richard Branson
October 3, 2008
'Branding is everything'
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
Back then we would create a company based on frustration at other people's service and suddenly realised we had one of the most respected brands in the world.
If you aren't willing to try everything and make a mistake, then you'll never make anything of yourself.
I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.
Image: Richard Branson surrounded by air hostesses and Indian models. | Photograph: Sebastian D'Souza/AFP/Getty Images
Also read: World's top 10 companies
|
|
|
Advertisement
