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Management gems from Richard Branson
October 3, 2008
'My biggest motivation? Just to keep challenging myself'
Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars.
A lot of chairmen of a lot of companies are terrified of the press. Our attitude is if CNN wants an interview you never say no, you always say yes, because we want to become the most respected brand in the world and we have to get out there and talk about what we are doing.
My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had -- every day I'm learning something new.
Fantasizing about the future is one of my favourite pastimes.
Image: Virgin employees sit in the cabin of a prototype Virgin Galactic SpaceShipTwo spacecraft at the Science Museum on February 14, 2007 in London, England. | Photograph: Daniel Berehulak/Getty Images
Also read: Billionaire college dropouts!
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