As the aroma of Darjeeling tea, already a cherished beverage in France, is spreading to other parts of the world, more and more overseas students are flocking to West Bengal to learn the nuances of making and marketing the tea in their own countries.
Lochan Tea Company has launched a programme to train foreign students in the art and skill of marketing tea.
“Already three French students have joined the course which will provide the skillsets to promote Darjeeling Tea in Europe,” Ankit Lochan, Director of the company said.
During past five years there has been a surge in demand for Darjeeling tea in France and other European countries.
As a consequence job opportunities for marketing and promotion of the tea has increased manifold in France.
This explains why more and more French students and professionals are coming to Darjeeling in learn the secret behind the successful brand.
Text: Prakash Dubey
Image: The aroma of Darjeeling tea, already a cherished beverage in France, is spreading to other parts of the world.
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