Having obtained a management degree from Columbia University, Ganguly's mission has always been fighting pollution. He specialised in renewable energy.
"Way back in 1994, I thought of zero-fuel car but could not launch one as the economics did not back me up then," he said. Crude oil was $10 per barrel then. But now that it has crossed $100 per barrel," said Ganguly.
"Now, people are driving fuel cars at an average of Rs 6 per km. One can drive our cars at 40 paise per km."
*100 paise = Re 1
Image: Tara International chairman and CEO Tara S Ganguly (L) and company vice president Biswajit Das (R).
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