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9 rules of innovation from Google
March 11, 2008
8. Creativity loves constraints
"This is one of my favorites. People think of creativity as this sort of unbridled thing, but engineers thrive on constraints. They love to think their way out of that little box: 'We know you said it was impossible, but we're going to do this, this, and that to get us there.'"
Google founders Sergey Brin (L) and Larry Page (R) at the Frankfurt Book Fair.
Photograph: Ralph Orlowski/Getty Images
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