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9 rules of innovation from Google
March 11, 2008
6. Users, users, users
"I used to call this 'Users, Not Money.' We believe that if we focus on the users, the money will come. In a truly virtual business, if you're successful, you'll be working at something that's so necessary people will pay for it in subscription form. Or you'll have so many users that advertisers will pay to sponsor the site."
Google employees play volleyball at the Google headquarters in Mountain View, California.
Photograph: Justin Sullivan/Getty Images
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