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The spectacular BMW World
July 17, 2008
As a building and an institution, the BMW World is a significant interface between the company, the brand, the products, and the surrounding world.
This is indeed the only place able to offer an overall, all-round experience of the past, present and future of the company.
Image: Interior view of the BMW World, seen prior to the opening ceremony on October 17, 2007 in Munich, Germany. | Photograph: Johannes Simon/Getty Images
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