Mahindra also unveiled a biodiesel tractor for the first time in India. The company had set up its own biodiesel plant in 2001.
It completed extensive studies and worked with IIT Kanpur, a leading Indian technology institute recognized globally, and the R&D center of Indian Oil Corp.
Mahindra is also simultaneously working on its vehicles' fuel adaptability and trying to position itself for when India matures to the point of requiring better fuel sources.
Second largest producer of sugar cane
That day may not be far off, as India is the world's second-largest producer of sugar cane, which is a preferred source for ethanol. Renewable energy will provide investors and joint venture partners with significant returns during the coming years.
And with opportunities in solar, wind, ethanol, and biodiesel, numerous global synergies are emerging exist between homebuilders, power companies, and automotive firms.
Savvy investors and corporations already recognize the significant potential of the Next Wave. They know another wave like this won't crest for another 20 years or 30 years, and they're eyeing opportunities to capitalise on this unique opportunity.
William Nobrega is president and founder of The Conrad Group, a global professional-services firm that focuses on emerging markets and technologies. It provides a complete spectrum of strategic planning and mergers-and-acquisitions facilitation services to Fortune 500 and leading regional companies worldwide. The firm is dedicated to maximizing the success of market leaders in international markets. Mr. Nobrega is the author of Riding the Indian Tiger: Understanding India the Worlds Fastest Growing Market, published by John Wiley & Sons. Mr. Nobrega is currently working on his next book, entitled The Next Wave: How Investors Can Ride an Era of Unprecedented Economic Growth and Innovation; it will be released in 2009. For more information, visit www.conradgroupinc.com.
Image: A vendor sits among sugarcane kept at the main wholesale market ahead of celebrations surrounding the festival of Pongal in Bangalore | Photograph: Dibyangshu Sarkar/AFP/Getty Images
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